Once upon a time..
Hi, I’m Em! the heart behind Flordie.
Flordie was created from love, loss, and the belief that strength and beauty belong together. Named after my daughters, and inspired by my brother, every piece carries a story close to my heart.
I design activewear for women who want to feel powerful, feminine, and confident, whether you’re training hard, moving your body, or chasing little ones.
This isn’t just activewear.
It’s pieces designed with intention, by a mum of two, for women who want to feel like themselves, just stronger.
Pretty meets powerful. Welcome to Flordie.
